Monday, 3 October 2011

Checking Out The Competition

When we set our eyes on a thing---a crocodile skin handbag, a pair of suede loafers, the perfect Little Black Dress---there's one thing we always do. We make sure nobody else is eyeing that piece of merchandise.

If there's another woman hovering over the object of our desire, we watch her every move like a hawk. Is she taking the dress off the rack? Is she going to try on our pair of shoes? The dress isn't in her size at all!

It's no different with men. Someone might catch our eye, and we need to know if someone else is eyeing him also.

We ask around, masking our queries in innocent questions designed to get the most telling responses of our circle of women. We are very good at using reverse psychology to our advantage.

And what happens when we discover there is competition? We make friends with the competition. It's the only way. You keep your friends close, but your frenemies closer.